The power of print. Since the walls at Lascaux were painted almost 20,000 years ago, print has been an important way to reach people, to stop people, to inform and persuade people. It’s not buggy whips in an era of flying cars. It is distillation. Simplicity. Clarity. Memorability. Print is a timeless way to communicate a message succinctly, clearly and quickly. We might see fewer news-stands these days—and we seldom ever see Neolithic cave paintings. But the power of print—it’s brevity and strength—is as strong and important as ever.
